GEO is 80% SEO, 20% new — and the 20% is where the work is.
A weekly measured-contrarian read on generative engine optimization. We synthesize 200+ sources, show the math, and refuse to dunk on what we haven't measured. Read by senior SEO operators and the founders writing their first GEO check.
Latest Brief · 2026-W23
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One measured-contrarian read on AI search every Monday. 200+ sources synthesized. No vendor decks, no hype.